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CustomScoop > Solutions > Media Monitoring

Stay Informed
With the growing number of media outlets, marketing and public relations professionals are facing the daunting task of staying abreast of relevant news. CustomScoop ClipIQ delivers unparalleled monitoring of online mainstream media outlets. Our database of online sources is consistently expanded and hand-checked to ensure a broad range of qualified sources. In addition, every client receives the personalized service of a search expert, who helps you build your search terms to build a highly relevant clip database.

By utilizing CustomScoop ClipIQ you can rest easy knowing you'll always stay informed about topics that are important to you and your business. And, by providing powerful data analysis tools, we give you the power to make intelligence out of the information you gather.

Blog Monitoring and Analysis
CustomScoop ClipIQ can be customized to monitor our database of individually selected blogs. As with our MSM monitoring, every client receives the personalized service of a search expert to help you build your search terms and receive highly relevant results.

CustomScoop BuzzPerception provides a more in-depth analysis, giving clients a clear view into the blogosphere by combining proprietary search technology with human research. We can monitor your brand, products, personnel or any other topic that's significant to your business. The end product is regular reports - prepared by a team of intelligence experts - on how the topics we're monitoring are portrayed in the blogosphere.

CustomScoop MediaPerception provides comprehensive media monitoring and analysis to help clients better understand and manage their media messaging. Our media intelligence experts work with clients to determine relevant topics to monitor and then proprietary technology is paired with personal research to effectively monitor online mainstream media outlets. The client team then analyzes content for tonality and relevancy, and presents actionable intelligence to clients in a client report.